Tuesday, 8 October 2019

Communications Director opening in Southwest Florida

Artis—Naples is the premier destination for the visual and performing arts in Southwest Florida. We are driven to inspire, educate and entertain by presenting world-class events that enrich our community. With the generous support of our patrons, we offer a unique range of programs — including music, film, dance, comedy, lectures and exhibitions featuring internationally acclaimed artists. Our interdisciplinary approach cultivates a broader appreciation for art in its many forms.

Essential Duties & Responsibilities (other duties may be assigned)

  • Responsible for internal and external communication initiatives, ensuring deadlines are met and proofing procedures are observed
  • Oversee content, production and publication of monthly program books and the annual report. Write majority of content, delegating where appropriate.
  • Develop and implement a vigorous content marketing strategy that supports and drives ticket sales and contributions through positive stories profiling upcoming Artis—Naples events and featured artists, exhibitions, community engagement activities, education programs, etc.
  • Work with Multimedia Web Designer to ensure communications voice and content reflects overall strategy
  • Provide direction and oversight to ensure Artis—Naples receives the best and broadest media exposure for the full range of its activities locally, nationally and internationally.
  • Serve as primary day-to-day media contact on behalf of Artis—Naples, including on-site media relations during shows, events and performances and media ticketing efforts.
  • Responsible for all organization press releases and press monitoring
  • Maximize press relationships, managing internal and external communications, and generating a high volume of press for the organization in the local and regional media markets to support Artis—Naples’ ticket and contributed revenue objectives.
  • Manage research and write press releases, calendars, fact sheets, institutional materials and other materials for both internal and external constituents.
  • Coordinate and manage social media paid and organic presence for Artis—Naples, staying updated on current trends. Suggest e-communications strategies for content sharing and revenue generation. Analyze ROI of social media marketing and report regularly on results.
  • Effectively communicate the Artis—Naples brand and all its constituent parts and institutional values
  • Work closely with the Artis—Naples education department to generate regional and national coverage for the center’s ever-broadening education and community engagement programs.
  • Assist VP Marketing and Digital Initiatives with developing and implementing strategy that furthers relations with a broad range of community and civic groups in SW Florida, with goals of improving brand awareness and increasing ticket sales and attendance.
  • Observe safety requirements. Reports safety issues and items requiring work orders to Supervisor or Safety & Security.
  • Work effectively with all Artis—Naples team members.


Education/Experience

  • Bachelor’s degree in communications or public relations.
  • Minimum six years’ senior-level experience in communications or public relations
  • Experience working with major non-profit arts organization preferred
  • Publications experience including determining editorial schedules, superior editing and writing skills
  • Proven experience using self-generated content to drive conversation about concerts, performances, events or organization as an alternative to traditional media
  • Microsoft Office products

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